The goal was to generate interest in the book among both local history audiences and true-crime enthusiasts, while working within a limited promotional window. The content needed to stand out, feel authentic to the genre, and adapt seamlessly for different platforms and audiences.

ASH Integrated developed a cinematic, true-crime inspired video concept that paired Noel’s storytelling with engaging visuals and pacing. By producing both a long-form version and shorter, social-ready edits, the campaign was equipped with versatile content that could be used across channels to maximize reach and impact.