ASH partnered with Crider Foods to support the Harvest Creek chicken pouch line, a consumer-facing brand with limited distribution. Our work included developing a dedicated website, managing social media, running digital advertising, and creating promotional campaigns to highlight the pouches as a convenient, protein-packed solution for shoppers.
ASH partnered with Crider Foods to support the Harvest Creek chicken pouch line, a consumer-facing brand with limited distribution. Our work included developing a dedicated website, managing social media, running digital advertising, and creating promotional campaigns to highlight the pouches as a convenient, protein-packed solution for shoppers.
With distribution limited to select grocers, the brand needed to gain traction quickly in regional markets. The challenge was to increase consumer awareness and product pull-through in stores, while providing grocers with strong promotional support to justify shelf space and encourage repeat stocking.
ASH designed a multi-channel campaign to strengthen visibility and retail support. Beyond creating a branded website, coordinated social media, and targeted advertising, the work expanded into corporate materials such as sell sheets and presentations. ASH also developed unique-to-the-market usage ideas and recipes to inspire consumers and differentiate the product. These recipes became the cornerstone of the content strategy—showcasing versatility, driving engagement, and giving grocers fresh promotional tools.
Consumer Packaged Goods: Food
Branding & Messaging Strategy, Web Design, Social Media, Video Production, Creative
Stillmore, GA
2024
