PROCESS
At ASH, every project starts with a process rooted in clarity, strategy, and collaboration. Whether we’re building a marketing campaign, implementing a business system, or doing both, we follow a proven approach that ensures alignment, transparency, and results. Our process—Discovery, Planning, Execution, Review, and Adjustment—is designed to uncover the right solutions, deliver them effectively, and refine them over time. It’s how we turn insight into impact and help businesses grow with intention.​
Hover over each step to learn more about our process.
DISCOVERY
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Our discovery process is the foundation of every successful engagement—whether it’s a marketing initiative, a system implementation, or an integrated strategy that brings both together. While our approach is always structured and collaborative, we tailor the process to suit the unique dynamics of each project type.
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Marketing
We dig into your brand, audience, and messaging. We assess existing campaigns, review marketing assets and channels, analyze performance metrics, and identify where storytelling and strategy can be sharpened. This helps us uncover insights into your customer journey, competitive landscape, and opportunities for growth.
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Systems
We focus on your current workflows, software tools, data structure, and team dynamics. Through stakeholder interviews and process mapping, we identify inefficiencies, gaps, and integration points. We aim to understand both technical needs and user behaviors to inform scalable, future-ready solutions.
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Connected Strategy
We bring both lenses to the table—evaluating how your systems and marketing strategies influence one another. We assess cross-functional workflows, data dependencies, and customer touchpoints to align internal operations with external engagement. This unified approach uncovers strategic connections and ensures your execution is seamless across the board.
PLANNING​
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With a clear understanding of your business, the planning phase transforms insight into action. Drawing from proven practices in both marketing strategy and software development, we build a detailed, tailored roadmap that aligns with your goals.
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This includes defining key objectives, outlining deliverables, assigning responsibilities, and establishing timelines. We identify the right tools, platforms, and channels, whether you're launching a marketing campaign, implementing a new system, or pursuing an integrated solution.
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Planning also includes risk assessment, resource alignment, and setting clear benchmarks for success. By laying this strategic groundwork, we ensure your project moves forward with clarity, efficiency, and purpose—keeping your team aligned and your goals in focus.
EXECUTION
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With a solid plan in place, execution is where strategy becomes reality. We apply focused, hands-on expertise to bring your marketing initiatives, system implementations, or integrated projects to life—on time and on target.
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Guided by the roadmap developed during planning, we coordinate tasks, manage resources, and adapt in real-time to ensure smooth delivery. Execution looks different depending on the engagement: for marketing, it might mean launching a campaign, building your website, or producing content. For systems, it involves working closely with your teams and technical partners to guide development, ensure a smooth transition, and drive adoption through comprehensive training. And for integrated projects, we align efforts across marketing and systems, facilitating development and supporting adoption through clear communication and cross-functional collaboration.
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Throughout execution, we stay aligned with your goals, maintain open communication, and manage quality at every step—ensuring the work not only gets done, but gets done right.
REVIEW
Review is where insight meets impact. We continuously evaluate progress—tracking performance, analyzing data, and gathering feedback to understand what’s working and what needs adjustment.
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Whether assessing a marketing campaign, a new system rollout, or an integrated strategy, we use real results to guide smart decisions. This phase ensures we remain agile and aligned with your goals, identifying opportunities for optimization and celebrating successes along the way.
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With a focus on continuous improvement, our review process keeps your marketing and business systems performing at their best—now and into the future.
ADJUST
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Adjustment is where lasting success takes shape. Building on insights from the review phase, we fine-tune strategies, optimize systems, and implement improvements that keep your business moving forward.
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Whether it’s refining messaging, enhancing user workflows, or adapting to new market demands, we make thoughtful, data-driven changes that strengthen performance and support growth.
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This continuous refinement ensures your marketing and business systems stay effective, agile, and aligned with your evolving goals—so you’re always ready for what’s next.
READY FOR A CONVERSATION?
Schedule a call today to get started.